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DIRECTIONS HAIR DYE

Available in individual pots, or as a box of 4. You can select any assortment from the colour range or 4 of a single colour.

Established in 1981 and made in the UK, La Riche Directions Semi-Permanent conditioning hair colors are created using vegan, cruelty free ingredients, and are not tested on animals.

With 46 mixable colour options, the possibilities are endless.

For the most vibrant results, use on pre-lightened hair.